awaits
The Problem
It can be difficult finding activities and places to eat while traveling.
The Solution
A mobile app that provides users a way to find things to do and places to eat locally and while traveling.
The Impact
Users are able to have more fun while traveling and find new things to do locally.
My Role
UI/UX Designer
Tools Used
Research
In this research project, I planned and conducted 6 total interviews and a survey with 21 responses.
6
User Interviews
21
Survey Responses
Research Outcomes
We discovered that most people like to experience new things, but don’t have an easy way to search for these experiences, and need budget-friendly options.
“Getting to experience news things with my fiance motivates me to travel.”
-Jayne
Affinity Diagram
Our findings show that users like to try new things, but have a hard time finding new things to do and new places to eat.
User Persona
Definition & Ideation
During user interviews and surveys, I discovered that most people use Google to research activities in an area.
Therefore, we believe that most people have difficulty finding things to do while traveling and that we might be able to help if we create a mobile app full of activities to experience while traveling.
Value Proposition
Journey Map
Competitor Analysis
Feature Prioritization Matrix
Sketches
User Flow
Final Thoughts
During this project, I learned a lot about how to do user research and how to get into the user’s head. I think this is crucial experience to have for understanding users and creating flows and interfaces that best suite a wide range of user needs.
I think I can improve my work by spending more time user testing and working with my user flows and lo-fi wireframes before jumping into hi-fi wireframes/prototypes.
Next Steps
Next steps for Adventur would include adding booking to the process. Users would be able to book a reservation at any experience they can find on the app including places to eat.
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