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It can be difficult for people to navigate grocery stores and manage time wisely when grocery shopping.
The Problem
A mobile app that uses a grocery list to plan the most efficient route through your selected grocery store.
The Solution
Users are able to save time and money getting only what they need exactly where they need it in any grocery store on the app.
The Impact
UI/UX Designer
My Role
Tools Used
Research
In this research project, our group planned and conducted 5 total interviews and a survey.
5
User Interviews
20
Survey Responses
Research Outcomes
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Go to the grocery store at least twice a month
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Don't like to grocery shop
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Impulse buy items they don’t need
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Write a list before they go grocery shopping
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Create habits involving grocery shopping
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Don’t like going to a different store because they don’t know where anything is
According to our interviews, most people:
How often do you go grocery shopping?
Do you ever buy things you didn't go to the store for?
Affinity Diagram
Our findings show that users don't like shopping at new stores because it takes longer to find the things they like to buy. Users also love convenience and want to be quick about grocery shopping; they usually take about 30-35 minutes.
User Persona
Definition & Ideation
We found that store mapping would be the main feature along with a grocery list. Later, we could implement suggested items based on your list.
User Scenario
Competitor Analysis
Feature Prioritization Matrix
User Flow
Final Thoughts
During this project, I learned a lot about working with a group and learning to work around everyone's schedule. I think this is crucial experience to have for the work force and working with people that may not have the same schedule.
Next Steps
Next steps for Shopmate would be to integrate an AR option to show you exactly where the items you're looking for are on the shelves.
Thank you for viewing!
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